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All Domestic ez Products will Transition to Orb-3
STURTEVANT, WI, December 1, 2008 – Great Lakes Bio Systems, Inc. launched a new brand identity for its line of environmentally - conscious products: Orb-3 ®Solutions.
Orb-3 will replace the ‘ez’ brand name in several product lines, including: ez Clean, ez Pool & Spa, ez Lake & Pond, ez Ornamental, and ez Industrial. Product formulations remain unchanged - accompanied by the original manufacturer and ownership family at Great Lakes Bio Systems, Inc.
“Orb-3 represents our dedication to developing the natural-based products for which our company was founded – environmentally sustainable solutions that revolve around the needs of our consumer and our planet”, stated Jamie Axelsen, President. “Orb-3 is not just a brand, it’s a strategy. Our new identity will provide a platform upon which we will continue building a world-class distribution network. Orb-3 ®upholds Our Commitment for value-driven, chemical alternatives supported by exclusive marketing & sales tools to assist our distributors in gaining market share as well as promoting green products.”
The complete transition from ez to Orb-3 ®will reflect the new approach featuring a refresh of all existing marketing support tools including catalogs, product labels, and the company website, plus new retail merchandising kits and customizations exclusive to the industry. Customers, Reps, and Distributors can expect the same superior value and innovation that ez products were known and respected for; backed by unmatched quality-control and outstanding customer service & support: Orb-3 ®Solutions, Revolutionary All-Natural Enzyme Solutions...Nature's Calling.
About Great Lakes Bio Systems
Headquartered in Sturtevant, WI, Great Lakes Bio Systems, Inc. has been manufacturing natural, eco-friendly products since 1992. The company delivers products in both retail and bulk quantities that are safe and effective for: improving water clarity; remediating grease & oils; controlling odors; reducing ammonia, phosphorous, and sludge; plus an array of cleaning needs. Their distribution network services multiple global markets including lakes, ponds, and swimming pools; aquaculture farms; industrial and municipal wastewater treatment facilities; and the cleaning industry. The company supplies raw materials for custom, private-label formulations and also markets their exclusive brand: Orb-3 ®Solutions. More information is available at the company website at http://orb-3.com/ or 800-236-1366.
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